Star Wars Sci Fi Essay

English Essay Explain how film codes are used to convey the elements of the science fiction genre in the film Star Wars. Start with the element of science fiction and then bring in the example Introduction George Lucas uses film codes in the film Star Wars to help convey the elements of science fiction. The film codes help to portray the science fiction through out the film. Unusual characters, unusual settings and advanced technology all portray the science fiction in the film. Technical, Audio and Symbolic are film codes that are particularly used in the film.Paragraph one Audio and technical codes are used to convey the element of science fiction, through the use of unusual characters. This can be shown through the way the camera looks at the character to show power and vulnerability. For example when R2D2 is hiding from the sand people they take a close up of him. This shows that he is vulnerable as the sand people might take him otherwise. Another example of technical codes woul d be when there is a low angle taken of when a sand person is on a bantha. This shows that the sand people are powerful.An example of when audio codes are used is when the sand people speak their different language. This is used to make the viewer unfamiliar with the character and think of them as foreign. Another example of audio is the tribal music, to show that the sand people are coming and make the viewer aware of their presence. These examples of film codes in this scene help to convey this element of science fiction. Paragraph 2 Audio and technical codes are used to convey the element of science fiction, through the use of unusual settings. This can be shown through the use of audio one way would be the sound effects.For example when serpent is lurking in the water in the trash contractor. This helps to create suspense for the viewer, as they don’t know what is going to happen. Another example when the trash contractor is shutting, this sound effect helps to create anx iety and worry for the viewer as they wait to see what happens. Technical is another code that is used in this scene to help show the science fiction element of unusual setting. This can be seen when there is a close up of Han solo’s feet in the water. This shows the viewer that the group are vulnerable and creates suspense for the viewer.Another example of a technical code would be when there is a long shot of the trash contractor closing in on Han Solo, Chewbacca, Princess Leia and Luke. This is example of a technical code shows the viewer that they are in trouble and creates a feeling of anxiety. All of these examples of film codes help to convey the particular element of science fiction. Paragraph 3 Symbolic and Audio codes are used throughout the scene to convey the element of science fiction through the use of good vs. evil. An example of a symbolic code would be how Darth Vader’s lightsaber is red and Obi Wan Kenobi’s in Blue.This symbolises that Darth Va der is evil and Obi Wan Kenobi is good. Another example of a symbolic code can be shown when Darth Vader kills Obi Wan and all that is left is Obi’s coat and Darth Vader stomps on it. This symbolises Obi Wan Kenobi’s power. An Example of an audio code can be shown when there is silence in the movie and all you can hear is the lightsbaers. This creates suspense for the viewer as well as making them anxious. Another example of an audio code is shown when Luke says ‘no’ when Obi Wan Kenobi dies. This shows that Luke cares for him and makes the viewer feel as if it won't be the same with out him.All of these examples of film codes help to convey the science fiction element of Good vs. Evil. Conclusion In conclusion film codes are used throughout the movie to convey the elements of science fiction. The elements of science fiction are portrayed by different films codes and can be seen particularly in Symbolic, audio and technical codes. George Lucas uses film co des to portray the film codes which provides a exciting film Which Element of science fiction Scene 1: Unusual Characters Scene 3: Unusual Settings Scene 4: Advanced Technology

Management†Change Essay

Change is important to people because the world and most of the people are changing. If people do not take attention of it and refuse to change, they will be eliminated by the world. People who are fear or hesitate to change must try to step out and start to change now. People can overcome their fear of change by 3 steps; first, they must find out and confront the issues that cause them afraid of change. Then, keep your mind to think the opportunities instead of threat. After that, move on against the fear. In addition, managers must be patient to people in order for people have enough time to make any adjustment for them to adapt new things successfully. Listen to employees and counsels them with ease. To be succeeding in change, managers have to take a lot of issues into consideration. It may be hard for managers to implement change, but here are some suggestions to managers to implement change successfully. First of all, managers should have a good planning of change before they carry out. Queensland government (n. ) pointed out that successfully managing the complexity of change is virtually impossible without a robust plan that is supported by strong project management. Planning is help manager to be aware of what they want to achieve and how they going to achieve it. Secondly, managers should encourage participate. When anticipating making a change, get the team members who will be affected by that change involved early on, find out what make them afraid of change and find out the way to overcome their fear to support change (Stark, 2010). The key to change is to let go the fear—Rosanne Cash (Rick, 2011). To let go people’s fear, managers should often remind people that they are a team and nobody is alone. Managers should also let people understand clearly why they need to change; many people will resist change unless they see that the change is urgently needed and remind them the positive consequences of being change. Then, managers must be able to listen to people’s suggestion. When managers want to apply change, they should not only announce to the people. When managers intending to introduce change, the planning process should involve input from the workforce on the best way to implement the change. People ill be far more committed to the change if they see that their perceptions have been considered and with a sense of ‘ownership’ over ideas and concepts, they will embrace the change with open arms (Future prospect, n. d). Beside that, managers have to monitor the progress over time and make adjustment as necessary (Hamlin, 2011). Managers must make sur e that all the activities are helping the team change effectively otherwise, it is wasting time for people to put so much effort on activities that are not helping them to change. It will make people feel tired for changing and then lose the interest and motivation to involve in change. mployees’ right and control (Davidson et al. , 2009, p. 38). If managers change without consider politic, it may lead people hesitate of change. Thus, causes failure in change. Most of the authors agree that management is connected to another field, because in order for a manager to has a good management. Manager must understand from environment to human resources. Not only those fields which are mentioned above need to be considered, managers also need to consider about the philosophy, psychology and also anthropology According to American Society of Mechanical Engineers (Karmarkar, 2012, p. 1), â€Å"Management is the art and science of preparing, organizing and directing human efforts to c ontrol the forces and utilize the material of nature for the benefit of men. † It is consider as science because management problems can be approached in ways that are rational, logical, objective and systematic. Then, it also called as art because although managers try to be scientific as possible but they must make decision and solve problems on the basis of intuition, experience, instinct and personal insights (Davidson, Simon, Woods, Griffin, 2009, p. 21). Thus, people hesitate of change is not an issue that warrants examination only in the study of management, it also in science and art field. Management science has to learn from other fields in order to understand of what people do and why they do it. One of the fields can management learn from is Sociology (Management’s connection to other field of study for principles of management, 2008). Sociology is the study of people in relationship to their fellow human beings (Robbins et al. , 2011, p. 16). The problem of sociology that link to managers is the society changes such as globalisation and cultural diversity. During the days organisation is changing towards globalization, people who are lack of confidence to change in order to compete with others will hesitate to change. Further, different culture have different attitude in their work. For an example, traditional Chinese will think that changing company bring them risk or uncertainty. In general, managers mostly need to understand the affect of social forces in any consideration of management in that society (Davidson et al. , 2009, p. 37). Further, managers have to look into economics. Economics is concerned with the allocation and distribution of scarce resources (Robbins et al. , 2011, p. 16). Economic system and economic conditions are associated in management. During bad economic conditions such as economy recession or depression, most of the people are not dare to involve in any change because they will worry that they loss what they already hold in hand in this suffer period. Thus, managers have to look into the economic condition of that period to determine whether change can be done at that particular period and have an effective result in change. In addition, the relevant field with management is political science. Political are the government institutions, attitudes and policies that affect business (Davidson et al. , 2009, p. 37). Specific topics concern to political scientists include structuring of conflict, allocating power and manipulating power for individual self interest (Robbins et al. , 2011, p. 16). Government nowadays is increasing aware to organisation’s moral and legal responsibility, this forces affect management theory in planning, organisational design, Robert F. Kennedy once said, â€Å"About twenty percent of the people are against any change. † (Stark, 2010) Why people are so afraid of change? By reading the text, the reason that individuals dislike to change is because it will replaces the known with uncertainty, it requires people to do things out of habit, people fear of losing, disagreement with the necessity to change and limited tolerance for change (Robbins, DeCenzo, Coulter, Woods, 2011, p. 193). Besides all these causes, there are more reason about why individuals dislike or afraid of change. First of all, an individual may against towards all new things (Frank Calberg Service, 2007). For an example an individual maybe complaining or refuse to learn new things. People who dislike learning or accepting new knowledge will give a lot of excuse to escape changing by saying that they have no time, no money to pay to attend courses or training (Redman, 2012). Secondly, people are self doubt (Pratt, 2012). Usually people who are self doubt mostly named themselves not good enough, not smart enough, boring, unattractive, and unlikeable, self doubt can lead them to get defensive (Fox, Sokol, 2009). People who are in self doubt situation will defense themselves do not do others thing that they never try before because they don’t have enough confidence to change (Exposing fear of change, 2011). Further, individuals who are fear of change may because they afraid the bad experience in the past repeat in their life (Radwan, 2012). Individuals who had tried to change in their past but obtained a traumatic experience of change that haunts them will affect them feel so afraid of changing. However, Dr Swaim (2011) argued that people do not afraid of change. He claimed that if people afraid of change then how to explain that there is a big changes in election victory of a little known junior senator form Illinious, Barack Hussein Obama, whose 2007based on the slogan â€Å"change we can believe in†. In addition, a psychologist and life coach Dr Suzy Green (n. d) also argued that most of the people find change is scary is just an excuse. She also claimed that individual makes excuse is because they has low confident or failure in past of changing. Secondly, old habits of individuals is ingrained and it is hard to shake off the behaviors that been developed for a long time, she explained that the excuses people make when they are not ready to tackle their behaviors need to be turned around. The movie of The Queen focuses on individual’s change and it pointed out that change request individual to give up the comfortable ways of thinking and acting. Further, comfort zone is the external environment tends to be placid or at least changes are slow or predictable and it has the ability to change (Jarret, 2009, p. 44). In another word, individual is required to give up the habits they used to be in daily life. For individual to leave their comfort zone is sounds scary to them because it will make them feel anxious (Pawlik-Kienlen, 2007). Individual will feel anxious because they afraid of failure, afraid of new things, fear of criticism and fear of discomfort (O’Callahan, 2012). In addition, Jeffery Schwartz and Sharon Begley in the article claimed that it is hard near the core of brain if habits that a person form by training and experience. Further, brain use intense energy in processing new material, this process enquiry brain to work hard to match new material. Chris Berdik (2012) agrees by saying that evaluating every new experience in detail would be tough on our brains and it would hog energy and attention that could be better used elsewhere. Furthermore, accept new things require forming new connections within the brain, which results in greater conscious effort and attention on our part People need to do their work by writing down everything but nowadays everyone is using a computer or laptop to help them finish all theirs works without any delays. Further, nowadays more companies are trying to be globalisation instead of doing business within own country to earn more profit and individual who working in that particular company gets higher salary and maybe get a chance to fly. All these changes to people in an organisation are easily to be seen and it seems like bringing them a lot of benefits. So, is it can be concluded that changing is easy to be achieved for an individual and they love to change without any hesitate? It cannot be judged shallowly, we have to look deep inside before making a conclusion. A deeper discussion will be presented in the following literary works.

Strategic Audit of Caterpillar Corporation Research Paper

Strategic Audit of Caterpillar Corporation - Research Paper Example The long term strategic goals of the company are along there different dimensions of Superior results, best team and global leadership. The company aims to achieve superior result which results in the fact that the company is regarded as a solid long term investment venture which gives shareholder return of the top 25% of the companies listed in S&P 500. The company also has a goal of having the best team. The team should be comprised of people who enjoy a work place characterized by features such as safe and inclusive. The company also wants to ensure that the customers of the company should be more successful with the company than with their competitors.   PoliciesThe values of the company are put to action through different activities. The company ensures integrity by delivering what they promise, being trust worthy and fair, and not influencing or getting influenced by others. In order to achieve excellence the company has in place the Caterpillar production system and 6 sigma.    In order to be sustainable the company gives products and services which are sustainable, and devote time and resources to sustainability. The company also focuses on team work and commitment in order to achieve the long term vision of the company.   Opportunities and Threats on External Environment 1. Natural physical EnvironmentCaterpillar Corporation Inc. is an American company that manufactures, designs, sells and markets different product segments including financial products, machinery, insurance and engines to customers.

Analysing Media Output Essay Example | Topics and Well Written Essays - 2500 words

Analysing Media Output - Essay Example In effect, reliability of the study was affected. In another study where quantitative study was also used, the need for the researchers to rely solely on primary data prevented them from collecting secondary data that could answer statistical questions that the respondents in the primary research could not answer. Internal validity was therefore affected in the research. In effect, when the two approaches are combined, there is a better unification of the merits of undertaking content analysis than when only one of the approaches is used. 2. Media content can be used to map long-term social and cultural change. Discuss, mentioning the main challenges for this kind of research in your answer. Generally, the media is described as the eye of society, meaning that the media is an institution that is designated to reflecting on the happenings of society in a manner that entertains, educates and informs the populace (Machin, 2007). The media is also seen as a third party critic of society as the media is expected to belong to a line of argument that is devoid of subjective judgment but rather filled with objective criticism (Fairclough, 1995). Once the latter is done properly, the media should be referred to as an authoritative source for decision making on issues that affect society. Meanwhile, the media carries itself to the populace or audience through the content that it carries, and thus media content. If any reference is being made to the role of the media in society therefore, one could be referring directly to media content. In a recent study, it was identified that the media content has so much power when it comes to influencing social and cultural changes because of the generalized influence that the media has on the society (Riffe, Lacey and Fico, 1998). By this relation, it will be pointed out that society is made up of the social and cultural dynamics of people and so if media content can influence society, then it can easily influence social and cultura l change. There are indeed a number of ways that media content can influence social and cultural change but one of the commonest of these has been found to be the manner in which long term strategic changes are made based on media content. Through means and theories such as framing theory and agenda setting theory, the media can constantly use its content to champion certain key social and cultural issues that it deems as befitting for societal adherence. Once this happens, media content will be directed towards these issues that the media is seeking to champion. The ultimate effect of the application of such theories has also been that society comes to accept the issues that the media sets aboard (Humphrey, 2001). In effect for all long term social and cultural changes that are sought, the likelihood of inculcating the view points of the media content is higher. All the discussions above notwithstanding, there are a number of challenges that can met in

Strategic Management Assignment Example | Topics and Well Written Essays - 1500 words

Strategic Management - Assignment Example Its manufacturing division has 42 food plants and it operates in over 750 stores directly or through subsidiaries (Kroger, 2011). Vision, Mission & Values of Kroger The Kroger Co., one of the leaders in the retail industry has a strong vision and mission statement with people being the first priority in its business. The vision statement of the company should be ‘It’s all for the people’. The company’s main focus is serving the customer, the people of the society with different types of supports for the community. The core value for the firm is to do business with honesty and telling the truth to the associates and customers. With its integration of a mix cultured people in the workplace the company respect the values and opinions off all its employees (Kroger, 2011). To be the leader in the retail industry with its variety of services The Kroger Co. is also involved in social community activities because they believe that it’s the people for whom th ey work so they must respect and care for the community. Every year the company invests on hundreds of communities for various social causes for the betterment of the society. In the past 3 years the total investment is around $8 million in the areas of education, diversity, community needs, women’s health and fight against hunger campaigns. Kroger understands its importance as it is also beneficial for the business process. Kroger being one of the leaders who wants to be the top ranked retailer needs to be in the mind of the people with the positive impacts from its social activities served towards the community (Kroger-a, 2011, p.2). Internal and External Analysis SWOT Analysis SWOT is the acronym for the internal Strength and Weakness for the company and the external Opportunities and the Threats from other firms. Through this technique the company understands its situation in the market and its possible opportunities and the threats from the market. The company’s m ain aim is to maximize the strength and opportunities while minimizing the weakness and the threats. Kroger with about 2486 supermarket and multi-departmental stores over 31 states has a strong position in the US market. It mainly concentrates in the grocery and the food retailing sector. With its attractive location and variety of products and competing price, Kroger holds a strong market position. But the company faces intense competition from player in the retail market like Wal-Mart Stores, The Home Depot and Costco Companies. On the other hand the consolidation in the food market segment has a big competition in the US retail chain market and affects the market share and profit margin. Food contamination is another issue which can harm a brands image. Expansion of the company in different sectors like the finance market is a great opportunity for the firm. The personal finance brand of Kroger helps the people to avail an easy way to buy through grocery banking. As a threat the slowing economy and the higher level of inflation affecting the food industry as it increases the transport cost and thus affecting the price of food. Cost sensitive customers may shift to low cost food products which will affect the profit margin. Figure 1: SWOT Analysis (Source: Author’s creation) PESTLE Analysis Pestle analysis is the tool to understand the market scenario and the external

The Purpose and Function of Writing Essay Example | Topics and Well Written Essays - 1250 words

The Purpose and Function of Writing - Essay Example Therefore, this study aims to investigate â€Å"what is the purpose and functions of writing†. It can be observed that the purpose of writing is numerous as discussed. For instance, some people write out of passion, others write to make money through the sale of books, magazines article to mention just but a few. Moreover, the purpose of writing may be to inform, educate and to pass the ideas to the future generation. The conversation on Twitter-verse indicates how social media platforms such as Twitter and Facebook has helped to pass ones feeling and thoughts to others within the shortest time possible. The conversation also indicates how twitter has eroded the culture and a spirit of writing because most of the people use Twitter as the most efficient and effective way of communicating their feelings and ideas as compared to writing books. This has, in turn, erodes the culture and spirit of writing. Based on this Twitter-verse Aristotle may say that writing is the most powerful tool for informing/ passing ideas and theories as well as making other people understand a partic ular concept. Further, he may say that writing should be embraced because its communication purposes cannot be replaced by any other communication tool. Based on the conversation sent twitter-verse Aristotle may say that people twit’s for two major reasons namely; to attack or to defend their views/opinions (Eltahawy, 2011). On the other hand, there are various functions of writing which may be divided into five major areas. The first one is memory support function. Writing helps to support memory by providing a reference point to reflect and remember what happened in the past. Secondly, writing plays distancing/expansion function. This means writing helps to separate the three components of communication namely; message/text, reader, and the writer.

American history between 1800 and 1877 Essay Example | Topics and Well Written Essays - 1250 words

American history between 1800 and 1877 - Essay Example Overview of the battle As discussed by Campbell the battle ensued with the Union and the Confederate taking sides on their meeting in Manassas, Virginia (109). With both sides planning to attack the other’s side, the armies were prepared for the toughest battle of the time. However, the plan aborted on the side of the Union, as the Confederates discovered the Union’s plan to attack the Confederate’s side; thus, a withdrawal to the north, in Washington. However, the army of the Confederate did not follow the Union’s troops. Young is clear to say that the confederate army was not well prepared to fight the Union, and their failure was more of automatic (178). This First Battle of Bull Run did not have a lasting significance in terms of military ability. Young is of the opinion that the battle was simply one that was keen to draw an army of amateurs, and led by amateurs (178). Campbell adds on to say that the 1861 Battle of Bull Run was one that was really hu miliating and the defeat of the 35000 men under General McDowell Irvin is one that is notable(108). In this case, it is justifiable to say that this historical moment is memorable in the history of the great nation. Campbell insists that the Bull Run was a dismay series of the Union’s loss in the battlefield under Lincoln administration (108). Implications of the 1861, 1st Battle of Bull Run The Battle- End of slavery and segregation Carlisle & Golson indicate that the Southern defeat in the Battle had a profound implication on the military history of USA, as well as the entire political arena (54). The defeat of the Confederation disrupted the conditions of coming up with a Civil Rights Movement in the 1860s and completely end the discrimination and segregation of persons in the United States of America (54). In as much the war led to the loss of a lot of lives, discrimination was still prevalent in the society, though the war was instrumental in the ban of slave trade and s lavery in USA. However, Carlisle& Golson argue that despite the fact that the war was short-lived, the society in America was slowly being reconstructed and that a new identity was beginning to unfold in America (54). No party was fighting for supremacy and control of territory and that amendments were made to improve the social landscape of the country (Carlisle & Golson 54). In this case, the Battle of Bull Run was instrumental in creating a civil war that would see to the rights of Americans adhered to, and the abolition of slave trade that had profound effects on the lives of the Americans. The Battle can then be described as the pillar of hope to the equality, justice and impartiality enjoyed by the American citizens. It is evident that the Confederate side won the 1861, Battle of Bull Run. However, it is of great importance to note the challenges facing the Confederate in the quest to succeed in the battle. It is evident that the troops were terribly disorganized in such a way that they could barely administer authority on pursuing the Yankees, who had earlier arrived in Washington by 22nd July (Haven 60). The First Manassas in the South cost the Union about 3000 casualties as opposed to the 1750 on the side of the Confederates (Haven 58). According to Haven, the outcome of the war rendered the persons of the north hold on to a false hope, and the southerners’ false hope of being the successful group (59). In real sense, the Union and

Organisations and behaviour Essay Example | Topics and Well Written Essays - 2500 words

Organisations and behaviour - Essay Example Traffic lights are manufactures by Siemens and doctors in hospitals have MRI lifesaving scanning facilities made up of Siemens under the flied of advanced medical scanning technology. For instance, if we compare the organizational culture and structure of Siemens with Samsung, it will be apparent that there business structure is based on family linkages and centralization (Unisg.ch, 2013). There organizational culture is inherited by their predecessors (Dinitzen, 2010). It is also important to understand that the culture of a firm is the common way of carrying out Fof a company develops gradually. It is made by the employees that work for the company—its supervisors and staff. What the company stands for, its norms, values and motives that it seeks to acquire (its vision), are underlying aspects in establishing a dynamic culture. An effective cultural performance exists when people in the organization accepts the same belief and where they rely and value everyone’s cont ribution. Siemens’ activities are based on effective teamwork culture. This focus on the team has been well integrated by the international CEO of the company, Klaus Kleinfeld. Working in team work can significantly impact the organizational performance and this has been well understood by Siemens. The quality of its people and their teams is the most valuable asset, specifically in today’s scenario where the flow of knowledge round the world is happening with lightening pace. Unlike Samsung where the most important component of their success is innovation and procedures which they carry out to bring new products for their consumers (Forbes.com, 2013). Thus, organizational structure and culture adopted in Siemens have been a major factor in its success and is a differentiation among other multinationals. Impact of organizational culture and structure on the performance of Siemens Successful management of human resources department in the businesses is a major concern f or both the HR managers and other policy makers of the company. To gain a satisfied, committed, and well performing human resource for a business, managers must have persistency among the organizational system, structure, culture along with an appropriate strategy. Siemens strives to make all of it employees to be completely motivated and engaged in the organization and to feel themselves an important part of company success. People therefore need to know their important in the business. Keeping this notion in mind, Siemens develops precise expectations. Every employee plays a crucial role in acquiring results (Dinitzen, 2010). According to Siemens, their business effectiveness relies on the performance of each and every employee, their teams and the whole organization. Organizational structure, managerial practices, leadership and the process of decision making intervened by organizational culture, effective managerial style constructively influence employee performance. On the con trary, centralization, inadequate participation of employees in decision making, lack improvement, formalization and extreme specialization impacts the motivation of employees negatively (Macdonald, 2013). Expert guidance, decentralization, structure, adaptive culture, management activities, employee participation, collaborative management, work autonomy, safety and well-being, employee growth, and opportunities for employee development within organizational cu

Gender Speech Community Essay Example for Free

Gender Speech Community Essay Abstract This research paper will focus on the human language. Human language is extremely significant for all peoples. My main topic for this paper is how we use and develop language, the production of language, language acquisition and the importance of the critical period. Chomsky, Skinner, and Whorf all had various theories on language but all had one major thing in common, which was the significance of language. Regardless of when or how language is developed; it is essential to have living in environment where every one using language to talk, learn and receive knowledge. The Ways in Which People Use and Develop Language and The Effects it May Have on a Person If a person does not develop oral language this will affect the way in which people communicate with other people. From birth throughout their lives time people are taught the uses of language and create a way of communication. Language is the main component for all humans. â€Å"The use of language-the communication of information through symbols arranged according to systematic rules-is a central cognitive ability, one that is indispensable for us to communicate with one another† (Stapel Semin, 2007; Hoff; 2008; Resiberg). Language is essential to how we communicate, think, and understand the world. Without language our ability to convey information, obtain knowledge and cooperate with others would be hindered. This paper looks at Chomsky, Benjamin Lee Whorf and B.J. Skinners theories on language acquisition and why language it is so important to have and what could happen to a person if he/she were isolated from society. In order to comprehend how language is created and relates to thought, we first need to know that the basic structure of language is grammar. Grammar is a set of rules that clarifies how our thoughts can be articulated. There are three main elements that go with grammar; they are phonology, syntax, and semantics. Phonology is the study of the smallest unit of speech called phonemes. Phonemes are the way we use sounds to form words and produce meaning. Syntax deals with how words and phrases can be united to form sentences and semantic rules allow us to express meanings to words. Feldman, Robert S. (2011). Although many people may have a hard time explaining the meanings of these words, we all subconsciously use grammar every day in a linguistic way! Language starts during infancy from three months through one-year- old. Children begin to make insignificant speech like sounds that is called babble. In the textbook Feldman, Robert S. (2011) stated that while babbling, they produce, at one time or another, any of the sounds found in all languages, not just the one to which are exposed. Even deaf children demonstrate their own form of babbling, who are incapable to hear, yet who are exposed to sign language from birth babble in their own way. In the same textbook I stated before Feldman, Robert S. (2011); indicates that babies’ babbling imitates the precise language being spoken in the infant’s environment which focuses more on the pitch and tone of the person talking to the child. As the baby gets older, he or she starts to specialize in the language that they were exposed to from birth. To support what I am saying I read an article called Language and Brain Development â€Å"Jump Start† copyright United Feature Syndicate stated that â€Å"a child is introduced to language virtually at the moment of birth. Children do not require explicit language instruction, but they do need exposure to language in order to develop normally. Children who do not receive linguistic input during their formative years do not achieve native like grammatical competence.† There were three theorists that had their own speculation on language acquisition but intertwined with my thesis. Let us begin with Noam Chomsky. Chomsky was a very well- known linguist. He believes that human brains have a language acquisition device that we are inborn with. All children are born with a universal grammar that makes them amenable to the common features of language because of this hard-wired background in grammar; children easily pick up a language when they are exposed to its particular grammar. Http://www.brighthubeducation.com/language-learning-tips/71728-noam-chomsky-language-acquisition-theories/. Basically Chomsky believed that all children develop language around the same age and all develop language skills rapidly and naturally. The next theorist was Benjamin Lee Whorf. Whorf’s theory is that children will learn language skills through interaction with others rather than obtain the knowledge involuntarily. He was recognized for his study that focused on a person’s thinking skills, how their ideas and expressions all depend on language. He anticipated a theory called â€Å"linguistic relativity.† This theory determines the way people think. In other words â€Å"â€Å"we think in terms of words or other symbols, and they are required as a precondition for a human to form an idea—or, at least, to express the idea to others. Although thinking involves mental manipulation of reality, it is heavily dependent upon words or other symbols.† Bergman. Jerry (Benjamin Lee Whorf: An Early Supporter of Creationism). My last theorist was B.F. Skinner. Skinner thought language is attained through standards of conditioning, association, imitation and, reinforcement. The difference from Chomsky and Skinner one believed he or she is born with language where Skinner believed that people have to be taught how to speak by some one’s language acquisition. All three theorists have their own assumptions on language acquisition. Chomsky believes we are born with the skills for language. Skinner believes children is learn through imitation that focuses on behavior and Whorf thought language was developed by interaction with peers rather than being born with it. The one major factor that they all share is the importance of language from birth. If children are deprived of language from the start they will suffer drastically, which proves my statement in the beginning; which was, children who are isolated from language and communication from the early ages will deal with major effects when they are older. A major period that some theorists believe is crucial for language development is called the critical period, which can cause many effects in learning language. From the article â€Å"Introduction Brain and Language† explained what the critical-age hypothesis was. This theory believes language is organically based and the capacity to learn your inhabitant language develops from birth to middle childhood. Subsequent to this period, the attainment of grammar is complicated for most people and never fully grasped. Children who are not exposed of language during this critical period will have a difficult time overcoming this deficit. This concept can be proved to be true in humans and other species. 22. Introduction Brain and Language gave an example of ducklings. For instance, from nine to twenty-one months after hatching, ducks will follow the first moving object they see regardless if it is a duck or not. This behavior did not come subconsciously but from an â€Å"external teaching, or intensive practice.† Other examples of the critical period that is strongly associated to language learning is the critical period in certain songbirds, e.g., zebra finches or white crowned sparrows (Marler, 1970). For children there have been cases that support this theory. For instance, there was a young boy who was isolated from society also known as the â€Å"wild† child. In the film produced by Francois Truffaut â€Å"The Wild Child† was based on a young boy named Victor. It was determined that he was left in forest and survived shockingly. (Language and Brain Development 23.) In the YouTube documentary we learned that Victor was not capable to speak or recognize language. He was brought to Paris where he was first put into a deaf school, but after Francois Truffaut observes Victor he believes he can hear and can be educated. After a while, Victor begins to gain some kind of language from being in society. (http://www.youtube.com/watch?v=_dA2W0SwIwY). Another perfect example that supports the conjecture of the critical period is a girl named Genie. Genie as well as Victor was a wild child. Genie was abused and isolated from all society from eighteen months to about fourteen years of age. Genie was restricted to a small room under terrible conditions and received minimal to none of human contact. Genie was not able to talk or knew any language at all. (Language and Brain Development 23) said â€Å"this linguistic inability could simply be caused by the fact that these children received no linguistic input, showing that language acquisition, though an innate, neurologically based ability, must be triggered by input from the environment.† Like Victor, Genie learned some kind of language but lacked â€Å"grammatical structure.† Possessing language is essential to have living in a society. Without language you would not be able to communicate, give, and receive knowledge. For instance Genie; in (Introduction Brain and Language) said â€Å"The cases of Genie and other isolated children, as well as deaf late learners of ASL, show that children cannot fully acquire language unless they are exposed to it within the critical period—a biologically determined window of opportunity during which time the brain is prepared to develop language.† People use and develop language in their lives and it is important to have developed it in an early age. References Feldman, Robert S. (2011). Essentials of Understanding Psychology â€Å"Jump Start† copyright . United Feature Syndicate. Reprinted with permission. Introduction Brain and Language http://suite101.com/article/how-we-learn-language-a158847 Aitchinson, Jean (1976). The Articulate Mammal: An Introduction to Psycholinguistics. London: Hutchinson Co. http://www.healthofchildren.com/L/Language-Development.html http://www.icr.org/article/6391/ http://www.youtube.com/watch?v=_dA2W0SwIwY

Plug-in hybrid Essay Example for Free

Plug-in hybrid Essay This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in about 1991 and launched its first concept in 1997. It is Toyota that made this revolution of hybrid cars a success story. The Global, 21st century known as G-21 team worked on the Prius. It aims in focussing the target market in Australia, in main cities like Sydney, Melbourne, Adelaide, Perth, Canberra, Brisbane, etc. the main focus is on the two kinds of buyers in the market, i. e. the private buyers and the corporate and fleet buyers. The distribution is done through the strong network of 211 dealers in Australia. There is proper training to the dealer about the car and its features as its technology is new in the market. This also helps to solve customers’ objections and their queries. The promotion is done through Medias like television shows, advertisement with celebrity, news paper and magazine. Also through the personnel marketing where the dealer meet and communicate with customers personally. Internet is the modern means of marketing and advertisement. The costing of the car is issue at present movement. But it could be solved with help of government policy and the company’s discount. As the technology improves the cars will be cheaper and can be affordable by lower income segment. Table of content TopicPage No. 1. Introduction4 2. Mission Statement4 3. Situation Analysis4 3. 1. Internal environment4 3. 1. 1. Products4 3. 1. 2. Financial and non-financial situation5 3. 1. 3. Channels5 3. 2. External Environment6 3. 2. 1. Markets6. 3. 2. 2. Competitive environment6 3. 2. 3. Economic environment7 3. 2. 4. Demographic environment7 3. 2. 5. Social and cultural environment7 3. 2. 6. Political and legal environment7 3. 2. 7. Technological environment8 3. 3. SWOT analysis8 3. 4. Critical issues9 4. Marketing Objectives10 5. Marketing Strategies10 5. 1. Target markets10 5. 2. Product strategies11 5. 3. Pricing strategies11 5. 4. Promotion strategies11 5. 5. Distribution strategies12 6. Recommendations for change12 7. Implementation plan13 8. References A. Appendices14 14 1. Introduction: Toyota Motor Corporation is Japanese company and one of the world’s largest automaker. Toyota has created philosophies and techniques which are now implemented commonly in every organisation in the world which is called as the Toyota-style management and manufacturing technique. Toyota is well known for designing and manufacturing of concepts and future cars. Toyota was the first company to manufacture powerful and high quality hybrid car in the year 1997 (Chambers, 2008). Toyota used combination of fossil fuel and electricity for power and manufactured its well known car called ‘Prius’, which gained popularity all over the world within short time. Toyota launched hybrid Prius in Australia in 2001. We will be discussing about the marketing plan of Prius in Australian market and revolution it would create in automotive market. 2. Mission Statement: Toyota’s mission is to deliver outstanding automotive product and to provide service to their customers. It also aims in enriching our community, partners, and environment. Toyota’s four core values are customer first priority, respect for the people, international focus, continuous improvement and innovation . 3. Situation Analysis: It is the analysis of the vast amount of information regarding the organisation, product and the situation they are facing (Cohen, 2005). It consists of various environmental factors and experts call it as process of environmental scanning. 3. 1. Internal Environment: It consists of the situation inside the organisation and its internal working. It can be regarding the product, channels, and financial situation. 3. 1. 1. Product: Toyota has launched wide range of products in Australia which is divided in four segments passenger, four wheel drive and sports utility vehicles, commercial vehicles and Toyota racing development (TRD). Prius comes in the passenger segment of cars. It began in the year 1992; Toyota announced its plans to develop a car with lowest possible emission. It created committee called G-21, G known as global and 21 is twenty-first century. In 1994 the concept car named â€Å"Prius† was developed. Prius is a hybrid car which is combination of fossil fuel and electricity. It used patented Hybrid Synergy Drive system which enables car to give a whooping mileage of 100 kilometres in 4. 4litres of fuel. 3. 1. 2. Financial and non-financial situation: Toyota has large manufacturing facility at Altona, and since 2004 Toyota has invested 800 million in Australian manufacturing plant. Toyota has generated sales revenue of $9. 284 billion and has total assets of $2. 478 billion as of December, 2007. Total exports for 2007 were $1. 7 billion inclusive of parts. Toyota has 4720 employees and about 11,300 dealer employees. It produces about 148,931 vehicles and 112,415 engines. It has domestic sales of 236,647 and exports of 97,688 units to 23 countries. http://www. toyota. com. au/about/key-facts . 3. 1. 3. Channels: â€Å"Distribution channels are set of interdependent organisations involved in the process of making a product or service available for use or consumption by the consumer or industrial user† (Kotler and Armstrong, 2004 p). Toyota is known for its â€Å"just-in-time† production system. It produces car when there is demand from customers. There is direct network between manufacturer of components and Toyota, so that it does not have to maintain inventory. Toyota has wide network of 211 dealers in Australia. Toyota fulfils its consumers demand by its dealer network where approximately 11,300 employees serve. http://www. toyota. com. au/about/key-facts . 3. 2. External Environment: The company’s macro-environment, now known as external factors are uncontrollable forces that the company must watch and also respond to (Kotler and Armstrong, 19871). Fig. 1. (Source: Kotler, et. al [2006], pg: 169) 3. 2. 1. Markets: â€Å"A market is the set of actual and potential buyers of a product† (Kotler and Armstrong, 2004 pg7). The potential buyers of hybrid car are from higher income group and they stay in metropolitan cities. Hybrid car market can be developed in developed countries and advanced cities. Hybrid car owners are educated and have concern towards environmental factors. Hybrid car owners are few years older than average car buyers . 3. 2. 2. Competitive environment: Toyota was the first develop hybrid passenger car called Prius. The biggest competitor of Toyota is Honda. Honda has its hybrid model Insight which poses competition to Prius. Recently ford has also launched hybrid version of its popular SUV Escape. Ethanol blended fuel car also pose competition to hybrid cars, as they have low emission and good mileage. Also non-hybrid cars are not much costly as compared to hybrid cars. 3. 2. 3. Economic environment: â€Å"Factors that affect consumer buying power and spending patterns† (Kotler and Armstrong, 2004 p71). Considering the positive side, many companies gives special offers and incentives to encourage purchasing of hybrid vehicle. There are also Government rebates to encourage buying of hybrid vehicles. Considering the negative side customer has to pay around five to seven thousand dollars more for hybrid vehicle against non-hybrid vehicles. The battery and electric motor replacement are costly parts. Repairs and maintenance facilities are limited to dealerships only. 3. 2. 4. Demographic environment: Demographic environment is very much interest to the marketers. As demography involve people and it is the people who make the market for any product. The private market is an important market, where the consumer is either male or female and in the age group of 30 to 50 years old. The consumers are from wealthy class, they are educated, well informed and they are from AB socio-economic segment. Hence the consumer can be in profession like administrative, or higher managerial or professional occupation who are ready to purchase environmental-friendly car and also pay more for its exceptional features. 3. 2. 5. Social and cultural environment This environment represents the effect of religion, fashion, population trends; social issues like equality and social movements such as environmentalism (Dann, 2004). The customers are from higher income group. Customers have higher level of education, who is concerned about environmental crises. Prius focuses on the customers with age group few years older than the average car buyers, and mostly women prefer for this car. It is preferred by customers who drive fewer miles and ready to pay more for their car. 3. 2. 6. Political and legal environment Australia is quite receptive towards foreign firms to invest in country. Government attract foreign investment by giving various incentives. Australia is politically stable country and has democratic government. So there are less risk for change of policy, increase of duty, blocking company’s property and currency and takeover of company’s property. Government bureaucracy is also important factor which help companies with good market information, efficient custom handling (Kotler and Armstrong, 2004). 3. 2. 7. Technological environment Toyota was first company to successfully launch a hybrid commercial vehicle. High level of research and development and after a long experiment Toyota launched Prius in late 1997. It has developed patented hybrid system called Hybrid Synergy Drive. It provides a combination of electric power and fossil fuel which gives an eye-catching mileage of about 100 kilometres in 4. 4liter of fuel. This technology gives high power output and greater performance as it is combination of fuel and electricity. Due to this combination the car goes for more kilometres in less fuel. This car has fewer emissions and pollutants problem. We can say that hybrid technology gives us clean, powerful and efficient car. 3. 3. SWOT analysis: SWOT analysis is the overall evaluation of company’s strengths, weakness, opportunities, and threat. Strengths: ?Toyota is one of the world’s largest car manufacturers having reliable and high quality image. ?A hybrid car cuts emission by 25% to 30% ?‘Just-In-Time’ production ?It has greater fuel economy typically around 100 kilometres in 4. 4litres ? Government gives incentives on hybrid cars. ?It has the â€Å"green† image for car. ?It is â€Å"new† and successful technology. Weakness: ?There is high cost involved in research and development and technology is costly. ?The car is much pricier than non-hybrid cars. ?Fuel saving is limited, and only if the car is driven within the limit. ?It has low speed? Customers has limited choice ?The maintenance can be costly as lot of electronics and computer are involved Opportunities: ?Targeting the people who are environmentally conscious. ?It can be used to lower the global warming concerns ?As technology becomes more and more affordable, car can introduced in lower income segment ? There is also scope for future government policy for transition to hybrid technology. Threats: ?In non-hybrid cars with gasoline and ethanol blend, gives good mileage and have lower emission problem ? Diesel technology also gives good mileage, but has emission problems ? There are threats from small cars like Honda Civic or Mazda 3 which are fuel efficient and less costly than hybrid cars. ?To pay four to six thousand dollars more to get twenty five percent improvement can be a tough decision to make. 3. 4. Critical Issues: ?Will the cost of hybrid cars Prius be reduce? ?Can lower economic segment of society be able to buy Prius? ?Can the maintenance of car and parts become cheaper? ?Will customers have a variety of hybrid models to choose from? ?Can Prius become more fuel efficient? ?Can the emission be reducing to almost negligible? ?Should Toyota focus its research on other type of hybrid vehicles? 4. Marketing Objectives: ?Customers and consumers should be made aware of new product i. e. Toyota Prius. ?Increasing shareholders wealth which is achieved by higher profits and increased sales. ?As this is new product and having new technology, the objective is to educate consumers and explain its working and advantage of this. ?Prius should me made marketed so as to make it valid alternative to traditional cars. ?Customers should be communicated through website, brochures, visiting local dealer and ordering test drive to know about Prius. ?Communication should lead to purchase, and also number of visits to dealer should be turned into sales. 5. Marketing Strategy: Marketing strategy also known as ‘the game plan’ is used to fulfil the plan’s objective. It consist of strategy for target markets, product strategy, pricing strategy, promotion and distribution strategy (Kotler et. al, 2006). 5. 1. Target markets: Target market consists of a set of buyers who share common needs or characteristics that the company has decided to serve (Kotler et. al, 2007). Toyota is the first mass produced hybrid car. Hybrid car market is new and having light competitive. Prius belong to the lower to medium passenger car segment. Toyota has competition from Honda’s Insight, which is the two-seat sports car. But it is not offering the features like Prius. Prius focuses on providing comfort to passenger segment i. e. C, so there is strong competition in this segment . The target market for Prius concentrate on two major categories: the customers and consumer. Customers are corporate buyers and fleet. Customers buy cars either for corporate hire / rental or for company fleets. Toyota can make tie-ups with corporate and provide special offers to them. They can be reached through business press and media. Since Prius is low in operating cost and its environmental friendly features makes it interesting for business buyers. In consumer market, Prius focuses on consumer who is few years older than average car buyers. It focuses especially females with higher income group. Consumers who are eco friendly and educated are also targeted . 5. 2. Product strategies: â€Å"It is the total benefit that the seller offers through its product features to its customers† (Dann and Dann, 2004 p20). Toyota Prius is a product which requires high involvement and it’s having unique features, which require personal selling. Personal selling can be achieved through the dealer network, which will be given special training about the car, its advantages and also trained to overcome objections form customers. Personal training is also useful to target corporate customers and fleet buying customers, who buy fleet of cars for rental or corporate use, by convincing them about the environmental factors and efficiency in long term use. Dealers should also personally visit the potential buyer group, like environmental friendly and higher income group. 5. 3. Pricing strategies: â€Å"Pricing strategy is a cost to the customer incurred by acquiring and using the products† (Dann and Dann, 2004 p20). As Prius is new technology and new product in market it is some-what costly than other traditional cars. To make people buy Prius, company should implement sales promotion and there should be incentives to buy Prius. This helps product to be accepted in market at its early stage of life-cycle. There should be tie-ups with government to encourage the sale of hybrid and clean cars. Government should give incentives to buy low emission and hybrid cars. Currently Prius is available between ranges of $37,400 to $46,900. This price tag is quite high as compared to other cars of the same segment. 5. 4. Promotion strategies: â€Å"Promotion strategy is the use of audio and visual communications, elements of marketing for the purpose of getting a message to the market place† (Dann and Dann, 2004 p20). The promotion of the Prius can be done through mass communication media. There should be continuous advertisement in news papers and magazines about the cars and its features. Television commercials are expensive, but they are very effective strategy in promotion. Other media is radio and hoardings which can influence customers to buy car. The brand image of the product can be made by sponsoring some sports events or similar kind of promotion, which will boosts sales of the car. One of the better ways to promote Prius is associate it with some celebrity from Hollywood or some sports or cricket personality. This will create a different image of car for the people. 5. 5. Distribution strategies Distribution strategy plays an important role in marketing. Toyota is having wide network of 211 dealers in Australia. The retail private buyer i. e. consumer will buy the car from the franchised dealer network. There should be special dealers for the fleet buyers, who buy cars in fleet for corporate or rental use, so as to demonstrate the benefits and advantage of hybrid car. This should be directly connected to company so that the cars can be customised according to the need of the corporate users. There should be strong supplier network. Distribution strategy should be set for the supplier network also so that it receives components and parts on just-in-time basis. 6. Recommendations for change: As Prius is new concept with new technology, there should be rigorous testing on the car so that product is placed at strong position in market. Testing with the customer and consumer makes their ideas clear about the car and encourage them to go for hybrid car. There should be campaigns and promotion activities for corporate and fleet buying customers. Company should carry out seminars and demonstration for customer, where they are explained the benefits of hybrid cars and its benefits in long term use. There should be personal promotion strategy used by the dealer. The existing customers of Toyota and the owners of expensive car should be contacted by mail and telephone to create awareness for the vehicle. Company should create awareness about environmental concern and rising fuel price. Government should participate in promotion activity to use hybrid cars by giving incentives or tax benefits for the hybrid car customers. There should be research and development to reduce the cost of the car. There should be specialised dealer network for specialised hybrid car like Prius. Television, print media, radios; hoardings are one of the best means for the promotion activity. 7. Implementation plan: The above recommended plan can be implemented by using various promotion activities. The dealer should make the car run on streets of city with promotional advertisement on the car. This creates direct impact on the people. The car should be promoted by television programs which deal with cars like the Top Gear on BBC, which can create a positive image of the car. Promotional activity can be carried out by the use of print media in business magazine like The Time, Fortune, etc. also in daily news papers and periodicals. Outdoor billboards should be placed in busy areas like station and in urban areas. Internet can be used to directly reach to people. There should be online brochures and facility to have detailed specification of car. Customers should be able to book car online and also test drive. Time line must be set and there should be target number of vehicles that must be sold within the time frame. There should be attractive price and attractive looks and features that will force people to buy the car. 8. References: CHAMBERS K [2008] â€Å"Toyota† Greenwood Press, Westport, Connecticut, London. DANN S and DANN S [2004] â€Å"Introduction to Marketing† John Wiley and Sons Australia, Ltd. KOTLER P and ARMSTRONG G [2007] â€Å"Marketing – an introduction† 3rd ed. Prentice Hall Englewood Cliffs, New Jersey. KOTLER P, BROWN L, ADAM S, BURTON S and ARMSTRONG G [2007] â€Å"Marketing† 7th ed. Pearson Prentice Hall, Australia. Website: [http://www. toyota.com. au/about/vision] accessed 2/03/2009, 0900hrs. [http://andidas. deviantart. net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan. pdf] accessed 2/02/2009, 1000hrs. [http://www. toyota. co. jp/en/tech/environment/hsd/pdf/a_guide_to_hsd. pdf] accessed 1/02/2009, 1100hrs. [http://www. toyota. com. au/about/key-facts] accessed 1/02/2009, 1100hrs. [http://www. hybridcars. com/hybrid-drivers/profile-of-hybrid-drivers. html] accessed 2/02/2009, 1600hrs. A. Appendices: Figure 1. Major Force in organisation’s macro environment.